Top 5 Challenges Faced by Indian Producers in Reaching Verified Buyers Online (And How to Solve Them)

In today’s digital world, it’s easier than ever to sell products online. But for many Indian producers, getting in front of the right buyers is still a big struggle—especially in industries like Lights & Lighting Services.

Here are five common problems producers face, and how they can fix them.

1. Not Being Found Online

Many producers don’t show up when people search for their products. They rely only on word-of-mouth or small listing sites that don’t bring much traffic.

What to do: Use platforms like Pepagora that help your business get discovered by buyers looking for your exact products.

2. No Proof of Trust

Buyers want to know who they’re dealing with. If your profile looks empty or unverified, they’ll move on.

What to do: Complete your business profile. Add certifications, company info, and real photos of your products and setup.

3. Poor Follow-Up

Some producers lose good leads because they don’t follow up quickly. It’s easy to miss messages when everything is done manually.

What to do: Use platforms with built-in inquiry tools. They help you keep track of every request and respond on time.

4. Hard to Reach Global Buyers

Many producers want to export but struggle to find serious international buyers. There’s a lot of doubt and risk involved.

What to do: Work with marketplaces that verify both buyers and sellers. It makes things safer for everyone.

5. Weak Content

Listing products with short descriptions or no keywords makes it hard for search engines—and people—to find you.

What to do: Add clear descriptions, real photos, and keywords like "lighting fixtures," "LED bulbs," or “industrial lights.”

Being a producer is hard work. But with the right tools and small changes, you can reach better buyers and grow your business online—step by step.